Staff turnover, a risk to your corporate image
You may have seen people wearing a uniform—a t-shirt, jacket, or garment with their company logo—on your way to work, on a weekend outing, or simply going about your daily activities. The use of uniforms is a positive thing since employees are one of the main assets a company has to differentiate its identity and brand, being a factor that helps the company stand out from the competition and build trust with the customer. Now, imagine seeing someone on the news or on social media one day who was arrested for committing a crime while wearing your company's uniform or a t-shirt with your logo in the trash, polluting the environment and taking more than 50 years to be absorbed by the environment. Before you know it, it's trending, memes and criticisms appear about the poor management and control that the brand and/or company has over this very important element. An event like this can severely damage the reputation and image of any company, regardless of its size or industry. But what can be done as an organization? Employee turnover is one of the biggest problems for the Human Resources departments of any company, and keeping track of the uniforms of each employee becomes an extremely complicated mission. In Mexico, employee turnover reaches a rate of 16.75%, the highest among Latin American countries. For example, in our country, the restaurant industry alone has a value of close to 250,000 billion pesos. According to data from the National Chamber of the Restaurant and Seasoned Food Industry (Canirac), the food sector generates around 700,000 million direct jobs and nearly three million indirect jobs in Mexico, but it is also one of the sectors with the highest staff turnover. Where do all those uniforms that are being left behind end up? What happens to those thousands of garments? Doesn't it make you nervous? Currently, despite these high turnover rates, there are still organizations that do not ensure the proper disposal of their uniforms after their useful life, potentially becoming victims of misuse of their corporate image or being involved in an inconvenient and regrettable incident due to not having taken the necessary measures with a uniform that was incorrectly discarded. That is why at GDI Uniforms, committed to the environment as a Socially Responsible Company and taking care of our clients' corporate image as their best business partners, we offer our clients the Controlled Destruction and Disposal of Uniforms Service, where our business partners protect their brand and have the assurance that their uniforms will only be used to create recycled products and in favor of the environment. Our service ranges from the collection by GDI or shipment by the client of obsolete uniforms, the destruction of garments ensuring that the misuse of obsolete uniforms is avoided, photographic evidence and document certifying the destruction of all garments and the recycling. The resulting material is reprocessed to generate new by-products: carpet fabrics, upholstery yarns, new garments, and so on. Get in touch with us and together we'll develop a program that protects your corporate image and the environment! Vanessa Orendain García – Account Executive at GDI
The uniform, one of the most valued characteristics in a store
The concept of retail refers to an economic sector that encompasses companies whose activity focuses on the mass marketing of uniform products or services to large numbers of customers. For companies with a high volume of customers where staff interact directly with the public, the role of the corporate uniform is key. In addition to being part of the corporate image, the dress code establishes a company's identity in the eyes of its market. These characteristics make the uniform a valuable resource for a business's promotional and marketing efforts. The company uniform is a valuable resource that meets the characteristics to be a marketing strategy, as well as one of the least used by companies. Several business studies point to the impact this garment can have on corporate image in the eyes of consumers, making it a valuable investment resource. In various cases in the retail sector, many employees not only work "at home" (in house) or in the store, but also have to go out, in the form of delivery drivers. Image for In-House Employees For companies that receive their clientele in their own facilities, the corporate uniform is key to defining the corporate image. For retail businesses, a company uniform is the central image of the service offered. Dressing employees in a company uniform establishes brand identity and also promotes it visually. Customers interact with specific colors and designs, in addition to the brand logo. The customer experience improves when work teams have a professional image, in addition to extending the corporate identity. For employees on the move: Companies that move to their customers are possibly the best positioned to establish a brand strategy. Companies with home delivery services can take great advantage of a well-designed corporate uniform. The use of the brand logo, as well as advertising phrases and representative colors, is a form of continuous promotion abroad. Before investing in promotional resources such as flyers, paid advertising or even billboards, companies can utilize the potential of work uniforms. When choosing a uniform, you should keep in mind: Customers mention that one of the most valued features in a store is the use of uniforms by salespeople. Uniforms make vendors easily identifiable and convey a sense of order. That's why at GDI we offer you a comprehensive service, ranging from security and comfort to a design that sets your brand apart. We are your best option when choosing clothing for your employees; we adapt to your needs while maintaining your corporate image. We are experts in various sectors and our track record confirms it. Contact us to learn about our clothing catalogs for your sector.
What is the ESR distinction?
The ESR Distinction is an award granted annually in Mexico by the Mexican Center for Philanthropy (Cemefi) and AliaRSE (Alliance for Corporate Social Responsibility). It accredits companies before employees, investors, clients, authorities, and society in general for voluntarily and publicly committing to socially responsible management as part of their culture and business strategy. While the ESR Distinction is not the only tool for recognizing corporate social responsibility strategies in Mexico, it enjoys the greatest recognition at the business, governmental, and academic levels. The distinction is not a CSR certification because it is not an audit process. It is a self-assessment process covering various areas of the company. All legally established companies operating in Mexico, regardless of size or sector, can participate in obtaining the distinction. Benefits: Today, the benefits of being a socially responsible company are numerous. The ESR Distinction is not a one-time commitment; it must be renewed annually to maintain a current culture of corporate responsibility. How to obtain the ESR Distinction? Obtaining the ESR Distinction is based on a self-assessment process, documented by the company and verified by the Mexican Center for Philanthropy (Cemefi). It is based on four areas of corporate social responsibility: To learn more about the distinction and how to register, you can visit the website for guidance: https://www.cemefi.org/esr/ At GDI, we have held this ESR Distinction since 2011, and for the past 10 years, the company has been fulfilling its four fundamental pillars by developing a set of initiatives in recycling and waste reduction, energy efficiency, water conservation, and the development of garments with recyclable materials. These 10 years attest to our commitment, during which time we have shown our dedication not only internally to our employees but also externally to our clients, suppliers, and, most importantly, the environment. We have fulfilled this commitment and will continue to do so for many more years. It is a commitment, something that distinguishes us, and something we value every day.
Discover some of the socially responsible companies in Mexico
Companies that obtain the socially responsible label are having an increasing impact on the lives of Mexican society. Day by day, the role of Mexican companies is ceasing to be merely economic and they are beginning to have an impact on eradicating the most worrying social problems. This recognition is given to those companies that meet the requirements to be a Socially Responsible Company (ESR). Once companies receive the distinction, they are obliged to renew it every year. This encourages organizations to commit to continuing their social impact work. The 3 most socially responsible Mexican companies in 2020. These socially responsible Mexican companies have met a series of established standards that have made them deserving of this distinction. The work of these organizations is daily and cannot be paused since a part of social development depends on them. Below we will mention the first 3 socially responsible Mexican companies whose positive impact on Mexican society is unmatched. GRUPO BIMBO In 2020, Grupo Bimbo received the ESR distinction for the tenth consecutive year. If that weren't enough, it also won first place for being the company with the best reputation and for the socially responsible activities it carries out. COCA COLA FEMSA is one of the leading Mexican companies in our country, in bottling and marketing of beverages. In 2020, it was awarded the ESR distinction for the sixteenth time for its efforts in the area of sustainability. What distinguishes Coca Cola FEMSA is that its culture and strategy are aligned with the 17 Sustainable Development Goals of the United Nations. Similarly, it is a company that looks after the integral development of its employees and the communities that participate in the production of its products. CINÉPOLIS Cinépolis is a Mexican cinema chain that throughout its history has distinguished itself by entertaining society while actively supporting it. This company directs its social actions through the Cinépolis Foundation. For the sixteenth time in a row, the company was recognized by CEMEFI with a special award. They earned this for being the company with the best corporate social responsibility practices. This recognition was awarded to him due to his impact in the economic, social and cultural areas. Especially in matters of inclusion, where Cinépolis pursues the goal of demonstrating that cinema is for everyone. The Cinépolis Inclusive Screenings program was the one that earned them this special distinction. With this initiative they manage to bring cinema to people with visual or hearing disabilities. They also reach people with sensory or intellectual disabilities. These are just the first three Mexican companies that list all the others, where you can also find Aeromexico, Nestle, Grupo Modelo, Walmart, among others. GDI is proud to be part of these companies; for 10 consecutive years we have continued our responsible work inside and outside the company. We have fulfilled and will continue to fulfill this distinction for many more years; it is a commitment and something we value. Just as we are proud to have the distinction, we are proud to work with companies that also have it, since we are a team for the country and its well-being. We are pleased to know that more companies are joining this list, showing greater concern for the well-being of their employees and the environment.
Workwear for the Logistics Sector
Developing appropriate workwear for employees in the logistics industry requires careful consideration due to the nature of the work. For staff to work comfortably and effectively, it's essential to provide them with comfortable and suitable workwear for their position and working conditions. Each garment must be chosen with the specific tasks the wearer will perform in mind. Another important point is that work uniforms in logistics and transportation companies must protect staff from both cold and heat. Warehouses are typically large, open spaces with low temperatures, and delivery drivers spend a significant amount of time outdoors, often starting their workday in the early hours of the morning. Furthermore, it's crucial to remember that workwear for transport companies contributes to a positive corporate image. Sometimes, high-quality workwear is what sets companies apart. Uniforms provide a sense of security and enhance brand recognition. Special features. The Importance of High-Visibility Clothing: In a logistics warehouse or transport platform where cross-docking (order picking without placing merchandise in stock) takes place, there are many "blind spots," such as the exit from the layout or the end of the shelving area and access to the receiving or shipping areas. This area, for example, is very critical because an operator driving a machine with merchandise in front of them has very limited visibility. Therefore, in addition to having clearly marked pedestrian walkways in warehouses, it is vital that all personnel moving through and operating these areas wear high-visibility clothing. Similarly, when leaving the warehouse to deliver merchandise or pick up supplies, it is essential that they wear high-visibility clothing to avoid accidents both inside and outside the facilities. To maintain consistency with the company's image, it is always a good idea to choose garments in corporate colors, as this will increase brand recognition. For any type of work uniform, it's always advisable to choose high-quality products. As we've already mentioned, these garments are designed for daily use, will withstand numerous washes, and must project a professional image, especially those worn outside the workplace in public-facing roles. At GDI, we offer a comprehensive service that encompasses safety, comfort, and a design that sets your brand apart. We are experts in various sectors, and our track record confirms this. When it comes to choosing clothing for your team, we are the best option. We adapt to your needs, prioritize your safety, and always safeguard and maintain your corporate image. Contact us to view our catalogs of garments for your industry.
An image that provides security and protection
One of the most common jobs in our country is that of private security guards, since our country constantly experiences situations of insecurity, such as robberies or assaults, so people or companies choose to hire private security to protect themselves and their property. Security guard uniforms identify the wearer as a person with the authority to monitor and even detain anyone who does not follow company rules. Security guard uniforms only confer authority within the immediate vicinity of a company, as they are solely for private security. In order for the guards to be identified and respected as a security element, they must wear distinctive uniforms, but these must be different from those of the State Public Security Directorate. Private security companies must have work uniforms that comply with the regulations for private security services. In accordance with the obligations of private security service providers, the uniform must display the phrase "Private Security" on the upper outer part of the sleeves. In addition, management approval is required to choose the colors, design, badges, and logos. What are the basic elements that make up private security uniforms? Private security guards must be identified by the uniform they wear, and this may vary depending on the security company. Shirts can be short-sleeved or long-sleeved with shoulder pads and pockets on the front. The colors most commonly used are white, blue, gray, and khaki. The pants are usually a dark color such as navy blue or black and have white side stripes. But they can also be found in gray or green with black stripes. The footwear should be comfortable and black, for example, boots, ankle boots or clogs can be used depending on the place where they will be. Accessories also include ties, bow ties, belts, vests, jackets, and even caps with the logo or the word "security" embroidered or printed on them. Each private security company can combine the elements that will make up the official uniform according to the workplace. It is also important to note that private security guards do not use firearms. At GDI you will find a wide catalog with the garments that this sector requires. We provide a comprehensive service, encompassing all the features required for uniforms. This comprehensive service ranges from safety and comfort to a design that sets your staff apart. We are your best option when choosing clothing for your employees; we adapt to your needs while maintaining your corporate image. We are experts in various sectors and our track record confirms it. Contact us to see our clothing catalogs for your sector and verify that we can do an exceptional job.
Uniforms to avoid risks
Ensuring worker safety in the workplace is a serious matter and must be prioritized, especially in the gas station sector, where refueling activities at service stations present risks of chemical and physical contamination. Attendants, people working near the pumps, and cleaning staff, for example, must be protected with high-visibility, flame-resistant, or fire-retardant clothing. Gas stations also employ administrative staff, station managers, and supervisors who should wear distinctive and eye-catching uniforms for easy identification. We offer clothing that provides both safety and comfort for each of these roles. RISKS OF WORKING AT A GAS STATION Gas stations or service stations are, among other things, workplaces where there is continuous contact with liquid fuels. This leads to various risks common to other jobs, such as falls, cuts from tools, and electrical hazards. But, in addition, gas station attendants face a number of specific risks that require special attention, including: And, although these are some of the most common risks at gas stations, it's important to keep in mind that many other tasks are performed at service stations, and therefore, more accidents occur. SAFETY MEASURES AT SERVICE STATIONS Gas station workers require equipment that enhances their safety while also providing them with a high degree of freedom of movement. Consequently, it is essential to use the highest quality clothing and accessories to guarantee the best work performance of the attendants and the durability of the garments, without compromising safety. They require high-visibility clothing, such as pants, jackets, and vests, so that drivers can see them and avoid accidents. And due to the nature of the work, they require flame-resistant clothing or clothing made with flame-retardant fabric; often, coveralls are used, or the pants and jackets themselves are made of this material. As an added precaution, they should wear a cap to protect themselves from the elements, special shoes, and sometimes gloves to prevent hazardous spills from coming into contact with their skin. At GDI, we provide all types of safety equipment for your personnel. We are your best option when choosing clothing for them, as we are experts in various sectors, and the gas station industry is no exception. We can manufacture the right clothing for your sector. GDI offers a comprehensive service, encompassing safety, comfort, and a design that sets your brand apart, all while being mindful of the environment. Contact us to see our catalog of garments for your industry.