Sustainable leadership is a development in which a leader manages or guides not only a company, but also helps others understand that we are the leaders of our own lives; becoming that leader in the organization when a vision, mission, and values are determined based on principles such as: Integrity, communication, honesty, and commitmentFor this, one must delve into oneself; the fundamental thing is to keep in mind that to guide others, the first condition is to know how to guide oneself.

It is very important to start focusing on improving these actions within the company or organization, since our path and direction must have a well-defined purpose and sustainable leadership, which in turn stimulates and maintains the motivation of the company's members, and also directs this motivation to the customer through a positive experience generating a successful link with the brand, products and services.

CHARACTERISTICS OF SUSTAINABLE LEADERSHIP
- It prioritizes people as the company's main asset.
- Conflict management, communication, and problem-solving.
- It characterizes leaders as generators of well-being and health for their collaborators.
- He collaborates regularly on social action projects.
- He is committed to the environment and the impact of his actions, taking steps to mitigate or eliminate their causes.
- It is committed to technological advancements and non-polluting renewable energies.
Sustainable Leadership can enable a rapid and resilient response that is competitive and attractive to all stakeholders.
It's essential to learn how to connect with people who are different from us or who hinder us. Not all partners or people we work with in an organizational setting will agree with us or be like us. It's about teamwork, knowing how to foster motivation, and understanding perspectives or viewpoints that differ from our own.

Applying sustainable leadership leads us to learn new ideas and correct outdated knowledge. The main challenge lies with organizations. Companies and organizations must always strive for sustainable change, as this will help them achieve efficiency benefits. It's time for companies and organizations to understand that they wield significant influence in the world, and if they fail to grasp this, we will soon lack a healthy and sustainable environment for them to achieve their sales goals and objectives.